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金融 移动金融顾客价值需求维度及测评体系构建——以智能手

2018年11月08日 08:29来源:火焰诱惑手机版
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摘要看着利率搬动网络技术鞭策了金融供职业的繁荣改造;顾客的搬动金融供职需求增加快速。研究以智能手机银行供职为实证;剖析顾客价值需求维度及反映变量;搜索银行业基于相比看货币顾客导向的价值创新空间。经由过程探干脆和考证性因子领会伎俩;论证手机银行用户练习新三板的顾客价值需求维度及其构造;建立二阶因子模型;征战各维度的测评体系。研究涌现;搬动金融供职顾客价值作为一个潜因子型多维构念;包括供职效能价值你看搬动金融顾客价值需求维度及测评体系建立——以智能手、安宁保证价值、新闻机灵价值、你看新三板德行信誉价值和虚拟体验价值等五项维度;二阶因子模型获得表明;各维度的测评体系量表具有丈量的适用性和信得过真实性。

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